68°
Perhaps one of the most anticipated ads of Sundays upcoming Super Bowl XLVI is for a new mens collection about to launch at the mother of all discount fashion retailers, H&M.
Whats the buzz? The ad is said to star European football turned American Soccer sensation, David Beckham. In his underwear.
Previews of the spot show a heavily tattooed Beckham posing coyly in nothing but a pair of snug tighty-whities that bear a simple David Beckham label placed strategically on the front.
The extreme eye candy nature of the commercial and its less than subtle attempt to appeal to female Super Bowl fans, combined with the slated Feb. 2 launch date for the collection, seem to indicate H&M is counting on Valentines Day to give the launch a little boost.
Its the latest in a long series of high profile designer collaborations with H&M. Beckhams marriage to former Spice Girl turned fashion designer, Victoria Beckham, gives the collection an additional air of marketability.
But lest you think the athlete is simply lending his name to the label to make some extra cash, a statement by Beckham in a recent press release seems to indicate that he was involved with the design from the beginning. My design team and I spent 18 months developing the collection, he said. Its been a fantastic collaborative experience, and Im very happy with the end result.
One imagines most ladies watching this Sunday will be happy with the end result, too.
Watch a preview of the commercial on H&M's website.
Click here to follow Daily Voice Norwalk and receive free news updates.
