- Take responsibility for the accuracy of their work. Verify information before releasing it. Use original
sources whenever possible.
- Provide context. Take special care not to misrepresent or oversimplify in promoting, previewing or
- Identify sources clearly.
- Reserve anonymity for sources who may face danger, retribution or other harm, and have information that
be obtained elsewhere.
- Provide access to source material when it is relevant and appropriate.
- Avoid stereotyping. Examine the ways their own values and experiences may shape their reporting.
- Do not provide opinion or commentary.
- Never deliberately distort facts or context, including visual information.
- Never plagiarize. Always attribute.
- Show compassion for those who may be affected by news coverage. Consider cultural differences in approach
- Use heightened sensitivity when dealing with juveniles, victims of sex crimes, and sources or subjects who
inexperienced or unable to give consent.
- Do not publish private information.
- Avoid pandering to lurid curiosity, even if others do.
- Balance a suspect’s right to a fair trial with the public’s right to know. Consider the implications of
identifying criminal suspects before they face legal charges.
- Consider the long-term implications of the extended reach and permanence of publication. Provide updated
more complete information as appropriate.
- Have an understanding of where conflicts of interest may exist, real or perceived, and avoid them.
- Refuse gifts, favors, fees, free travel and special treatment.
- Do not pay for access to news. Identify content provided by outside sources, whether paid or not.
- Deny favored treatment to advertisers, donors or any other special interests, and resist internal and
pressure to influence coverage.
- Distinguish news from advertising. Prominently label sponsored content.
- Respond quickly to questions about accuracy, clarity and fairness.
- Acknowledge mistakes and correct them promptly and prominently.
- Expose unethical conduct in journalism, even in our organization.