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The first "Fiture" store in the U.S. will open on Friday, Nov. 11 in White Plains at The Westchester Mall located at 125 Westchester Ave., according to an announcement from the company.
The business will sell the company's interactive home fitness mirrors, which contain motion capture technology that offers "real-time feedback through form correction as well as pacing, timing and movement feedback," according to the announcement.
The mirrors are paired with a monthly subscription to the company's workout service, which allows up to seven members of a household to access its workout content.
"It is not only sleek and beautifully designed to fit in any home, but it's also smart and interactive and can be a part of any fitness routine and lifestyle. We truly believe FITURE will empower millions of families to stay fit both physically and mentally," company chief executive Maggie Lu said of the mirrors.
The new store will celebrate its grand opening with sample workout classes, competitive challenges, giveaways, and food, according to company officials.
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