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Walking into Jennifer Butlers downtown Fairfield atelier feels more like walking into a Manhattan Fashion District studio. Jennifers style is edgy and creative, a reflection of her vibrant personality. Shell tailor make any piece for you, and shell try to get you to push the limits of your fashion comfort zone in the process.
Ill make any piece a person wants, Jennifer says as she deftly guides a linen dress under her sewing machines needle. But Ill also ask Why would you do this, when you can do this? This is Jennifers approach. Theres absolutely nothing off-the-rack about her designs.
When I ask about a tangerine micro-suede jacket, she holds it up for me. As I stand coveting, she tells me There are only five of these. Period. This is another aspect that makes Jennifers line so special. Each piece is like a limited edition print, and many are truly one-of-a-kind.
Its not how everyone does business, thats for sure, she says. Opening a store and making each piece by hand. Its kind of financially bananas. But I wouldnt want to work any other way.
She also wouldnt want to work anywhere else. I love being in Fairfield. In the last three-and-a-half years since Ive been here, this whole area has completely changed. Its like the SoHo of Fairfield, and theres a real sense of community.
Jennifer does her part to perpetuate this. Shes currently preparing for her sixth fashion show to benefit the Fairfield Theater Company.
Its great to be able to support the arts, since thats what Im about, she says. And especially to be able to support another local start-up.
Jennifer Butlers Made to Measure storefront is at 1326 Post Road in Fairfield. Drop in or call 203-256-5768 to set up an appointment.
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