The Village of Ossining has implemented a new and innovative anti-littering campaign intended to serve as a model for all Hudson Valley municipalities.
The campaign, called “The Little Big Picture,” was launched by the Village of Ossining’s Downtown Development Fund Council. It includes colorful street signage, business and property owner brochures, targeted promotions on social media like Facebook and Instagram and a “crisp and engaging” website focusing on one centralized idea: that tiny actions have a major impact when they are practiced by everyone.
“Ossining has one of the most enviable commercial backdrops in New York State, a birds-eye view of the majestic Hudson River,” said Ossining Mayor Victoria Gearity. “This campaign will honor it by making Ossining an even cleaner, brighter, and more vibrant place to live, shop, and socialize.”
The DDFC also announced that it will reach out to local organizations for help with the Market Square art creation and installation to boost public visibility.
As a whole, the Little Big Picture Campaign is an effort to educate the public about the initiative and encourage 100 percent compliance. The campaign was made possible by the DDFC and used no tax dollars.
“What we do on a daily basis has a profound impact on our Village and the environment,” said Village of Ossining Deputy Mayor and Trustee Rika Levin. “Ossining’s Little Big Picture campaign will remind each of our residents, businesses, and visitors that tiny, individual actions have a big impact in keeping Ossining clean, vibrant and growing.”
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