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Take A Look At Burger King's First Major Brand Redesign In Decades Take A Look At Burger King's First Major Brand Redesign In Decades
Take A Look At Burger King's First Major Brand Redesign In Decades For the first time in 20 years, Burger King is rebranding. The new logo, restaurant design, and ads are bold and simple. They rely on direct communication in a few words, a defined color palette, as well as simply drawn food and hands. The change is in line with other companies seeking to make their brand easily recognizable on digital platforms, according to the business magazine Fast Company. No word yet on what's going to happen to the occasionally creepy Burger King King Mascot, but the crown is staying. Crowns will be used in some ads and, it seems, the paper crowns will still be aro…

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by Kristin Palpini