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Monday, nov 11
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Soho, New York, NY
News
Auntie Anne's Drops Pretzel Perfume: 'You Know You Knead It' (
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Auntie Anne's just dropped the hottest scent of the summer: Knead. The shopping mall pretzel giant announced its Eau De Pretzel, on Wednesday, Aug. 7, which according to a news release bottles up its unmistakable scent, most commonly associated with glossy floors and ambient lighting. "The perfume transforms the iconic aroma fans love into a wearable scent infused with notes of buttery dough, salt and a hint of sweetness," wrote Auntie Anne's, which began at a farmer's market in Downingtown, PA in 1998. "Each spritz evokes the experience of passing an Auntie Anne's stor…