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Brand Identity

Business

Poll: IHOP Is Changing Its Name To IHOb -- But What's The 'B' Stand For? Click here for an updated story: IHOP's Big Reveal: Restaurant Explains Why It Will Now Be Called IHOb Is the International House Of Pancakes having an identity crisis? America's beloved breakfast joint is changing its name to IHOb. CLICK HERE to find out what the B stands for.

by Cecilia Levine

06/10/2018