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Gelato Festival America

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3 'Gelotti' Stores To Rebrand, Break Off From Flagship Paterson Location 3 'Gelotti' Stores To Rebrand, Break Off From Flagship Paterson Location
3 'Gelotti' Stores To Rebrand, Break Off From Flagship Paterson Location Longtime "Gelotti" employee, owner and award-winning gelato master Mike Guerriero is headed in his own direction. Guerriero and his wife will be rebranding Gelotti Montclair, Caldwell and Randolph, and calling them "Gelati by Mike." The trio will be breaking off from the flagship store in Paterson. The rebranding will kick off with the launch of Gelati by Mike in Randolph on July 21. The other two will be ready by August. The Guerrieros -- along with Mike's aunt and uncle -- are also taking over the Hillery Street Restaurant and Grill in Totowa and reopening as the Hillery Luncheonette th…

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by Cecilia Levine
Business
Paterson, Montclair Gelato Master Wins American Festival Paterson, Montclair Gelato Master Wins American Festival
Paterson, Montclair Gelato Master Wins American Festival Mike Guerriero of Gelotti (with locations in Caldwell, Montclair and Paterson) was crowned the first place winner of Gelato Festival America. Guerriero won last week's competition with his Blueberry Basil gelato. He will represent North America in 2021 at the Gelato Festival World Masters in Italy.

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by Cecilia Levine