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(no re-use without a hyperlink)
As Robert Sacks points out on his site, BoSacks.com (aka The Precision Media Group):
“Trust in the media is now slightly higher than the record-low trust in the legislative branch but lower than trust in the executive and judicial branches of government, even though trust in all three branches is down sharply this year.
“These findings also further confirm a separate Gallup poll that found little confidence in newspapers and television specifically.”
Longtime journalists scoffed when more and more citizens nationwide revealed that they got their news from point-of-view programs such as “The Daily Show,“ with Jon Stewart, “The O’Reilly Factor” and even Keith Olbermann’s “Countdown.”
Then, of course, there’s online, beginning with The Drudge Report and continuing through the Huffington Post (HuffPo for short).
What mass media won’t admit is that it has become the dance band on the Titanic — still insistent on playing on as the listing, water-logged ship heads straight for the iceberg.
This was all a fad, they said. It would pass. Gannett’s Al Neuharth, who founded a product that many said wouldn’t last: USA Today — said newspapers would remain with us “until you can bring a computer with you into the crapper.”
Jerry DeMarco Publisher/Editor
Dear Al: Seen the iPad?
Studies show more people are receiving their news not on PCs (the VCRs of the computer age) or even on their laptops, but on their mobile devices. And an enormous number are “finding” interesting reading thanks to friends who forward them links, and vice versa.
What’s more, those who responded to a Pew Research Center study said they spend a little less than an hour everyday getting the news from TV, radio or newspapers. But for the first time in polling, they reported spending nearly 15 additional minutes pulling news from online — boosting their total news absorption by 23 percent.
Of course it’s in my best interest to broadcast this news. But here’s where CLIFFVIEW PILOT and certain mass media organizations differ: It’s all true. No monkeying with stats or figures to fit a premise. No hype.
And here’s the very best part:
Three of the demographic groups that mean most to advertisers — adults 18-29, people making at least $75,000 a year, and college grads — lost more trust in the media in the past year than any of the other surveyed groups, Gallup reports.
You don’t have to watch “Mad Men” to know that advertisers are watching very closely, and taking notes — especially those whose hyperlinks are in this story.
Speaking of hyperlinks: Click here for CLIFFVIEW PILOT’s AD RATES. Then contact cliffviewpilot@gmail.com and we’ll hook you up. Special discounts available.
Click here for more information about the Gallup study.
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