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The Wayne-based toy retailer's web site says doors will remain open until 11 p.m. on Black Friday -- 30 straight hours.
The exceptions are its two locations in Paramus, where overnight store hours are prohibited.
“Each year, we carefully evaluate customer feedback and consumer insights to determine how we can best help those customers eager to get a jumpstart on crossing off items on their gift lists,” Toys “R” Us Senior Vice President of Store Operations Joe Venezia, said in a statement.
Toys “R” Us began opening its stores at midnight in 2009, then moved the time back before hitting 5 p.m. for the first time for Thanksgiving 2013.
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