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Gen Z Leads Black Friday Frenzy At Garden State Plaza, Smashing Sales Records Gen Z Leads Black Friday Frenzy At Garden State Plaza, Smashing Sales Records
Gen Z Leads Black Friday Frenzy At Garden State Plaza, Smashing Sales Records Shoppers flocked to the Westfield Garden State Plaza this Black Friday, making it the mall's most successful event since 2018, mall officials said. The center opened its doors at 7 a.m. on Friday, Nov. 29, but eager crowds had already formed long lines outside popular stores like UGG, Sephora, Lululemon, Aritzia, and Macy’s, according to Wesley Rebisz, senior general manager of Westfield Garden State Plaza. Extended hours, from 7 a.m. to 11 p.m., gave shoppers more time to score deals, with the mall remaining packed well past 9 p.m. Rebisz attributed the record turnout to effective promoti…

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by Cecilia Levine