WESTCHESTER COUNTY, N.Y. -- Better Homes and Gardens Real Estate Rand Realty announced that its national brand has been named “Real Estate Agency Brand of the Year."
The award is part of the 2015 Harris Poll EquiTrend® Study, an annual brand equity tracker that measures and compares brand health among more than 1,400 brands across nearly 150 categories.
As a leading lifestyle real estate company, Better Homes and Gardens Real Estate received the highest cumulative ranking within the real estate category based on consumers’ perception of its familiarity and quality as well as consumer consideration of brand interaction.
“It’s amazing that the Better Homes and Gardens brand can be the ‘Real Estate Agency Brand of the Year’ almost 100 years after the iconic brand was first launched," said Joseph Rand, Managing Partner and General Counsel, Better Homes and Gardens Real Estate Rand Realty. “It shows how relevant and fresh the brand remains, and we’re proud to be part of Better Homes and Gardens Real Estate, sharing a commitment to providing our clients with an amazing experience when buying or selling a home.”
“We had the opportunity to build a brand based on core values and a service philosophy that we could make fundamental requirements of all companies that we welcome into our network,” said Sherry Chris, president and CEO, Better Homes and Gardens Real Estate LLC. “Every business decision we make including who we affiliate with, how we present our training and tools to our brokers and affiliated real estate professionals, and how we convey our brand to consumers is grounded in exceeding people’s expectations. Seeing that consumers value what we stand for is the best recognition we can receive.”
Since launching in 2008, Better Homes and Gardens Real Estate has strategically grown to include approximately 9,300 affiliated professionals servicing the U.S. and Canada.
This year, Better Homes and Gardens Real Estate Rand Realty has continued to innovate its consumer experience, adding several cutting-edge technologies to its website, randrealty.com. These innovations, unique among companies in its local market, include 3D-imagery technology that provides virtual walkthroughs of listings, and an online valuation tool to help home owners and buyers instantly find out how much a home is worth.
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