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Tim Cook

Business
iPhone 17 Launches With New Air Model; Major Apple Watch, AirPods News Announced iPhone 17 Launches With New Air Model; Major Apple Watch, AirPods News Announced
iPhone 17 Launches With New Air Model; Major Apple Watch, AirPods News Announced Apple’s latest iPhone just got a lot lighter, and so did your choices.  The company’s September event delivered a wave of new devices, including its thinnest iPhone ever, a next-generation Apple Watch, and a major AirPods upgrade. Apple’s annual September event, held Tuesday, Sept. 9, brought a flurry of new products and features, headlined by the debut of the iPhone 17 lineup and the all-new iPhone Air.  Thinnest iPhone Ever Highlights 17 Series CEO Tim Cook called the upgrades the most significant in the company’s history, with the iPhone Air standing out as the thinnest iPhon…

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by Joe Lombardi
Business
Trump Reignites Trade War With EU, Threatens Apple With iPhone Tariffs Trump Reignites Trade War With EU, Threatens Apple With iPhone Tariffs
Trump Reignites Trade War With EU, Threatens Apple With iPhone Tariffs President Donald Trump issued new tariff threats against the European Union and Apple, relaunching trade feuds that have shaken the US economy throughout 2025. Trump threatened the EU with a 50% tariff in a post on his social media platform Truth Social on Friday, May 23. He claimed the higher duties would go into effect on Sunday, June 1. The President accused the EU of being "difficult to deal with" in trade negotiations. "Our discussions with them are going nowhere!" Trump posted. "Therefore, I am recommending a straight 50% Tariff on the European Union, starting on June 1, 2025. There …

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by Chris Spiker
Business
COVID-19: Apple Indefinitely Delays Return To Offices COVID-19: Apple Indefinitely Delays Return To Offices
Covid-19: Apple Indefinitely Delays Return To Offices Apple Inc. has delayed its deadline for corporate employees to begin returning to the office indefinitely amid the rise in COVID-19 cases, according to a new report. Bloomberg reported that the technology company's Chief Executive Officer Tim Cook told employees on Wednesday, Dec. 15, that Apple is delaying the beginning of its hybrid work pilot "to a date yet to be determined." The news outlet reported that Apple was previously planning to have employees begin returning to work in person in February. Cook said rising cases around the globe and the highly-transmissible new variant are…

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by Nicole Valinote
Business
iPhone 13 Unveiled: Here's What Apple Announced At Its Event, Including New iPad, Watch iPhone 13 Unveiled: Here's What Apple Announced At Its Event, Including New iPad, Watch
iPhone 13 Unveiled: Here's What Apple Announced At Its Event, Including New iPad, Watch Apple unveiled its next generation of products, including the new iPhone 13 and other must-have items for techies. At a virtual event held virtually from California on Tuesday, Sept. 14, Apple CEO Tim Cook showcased four new iPhones, a new Apple Watch, and new iPads, each with features that will prove to be an upgrade over the previous generation of products. The new smartphones - the iPhone 13 mini, the iPhone 13, the iPhone 13 Pro, and iPhone 13 Pro Max - will include basic upgrades such as better cameras, improved battery life, and faster processing on its devices with the “fastest…

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by Zak Failla
News
COVID-19: Apple Temporarily Closes Stores COVID-19: Apple Temporarily Closes Stores
Covid-19: Apple Temporarily Closes Stores Apple is temporary closing all of its retail stores outside of Greater China amid the outbreak of the novel strain of the coronavirus (COVID-19). The stores will be closed through Friday, March 27, CEO Tim Cook said. Online purchases may still be made at apple.com. "In our workplaces and communities, we must do all we can to prevent the spread of COVID-19," Cook said. In addition, Cook said Apple is committing $15M to help with worldwide recovery.  Cook said employees should work remotely if their job allows, and those whose work requires them to be on site should follow g…

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by Joe Lombardi
Lifestyle
Drop In Sales Leaves Some Wondering If Smartphone Era Is Ending Drop In Sales Leaves Some Wondering If Smartphone Era Is Ending
Drop In Sales Leaves Some Wondering If Smartphone Era Is Ending Smartphones have been a staple for just over a decade - in fact, the first iPhone debuted 12 years ago.  But smartphone sales are dropping, according to a new report in the Wall Street Journal. Apple CEO Tim Cook recently said that the company expects a lower revenue for the quarter than previously stated. As a result, Apple’s stock experienced a “sharp drop.” The report cites two main factors as the cause of the decline in smartphone sales: the saturation of smartphones in wealthier countries and the increasing costs for the latest models. While it’s not exactly clear where the futu…

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by Valerie Musson