Map Interactive local COVID-19 tracker
Contact Us
Ossining Daily Voice serves Ossining, NY
Return to your home site


Ossining Daily Voice serves Ossining, NY

Nearby Towns

Breaking News: NY Sees Gas-Price Rise, But No Shortages After Pipeline Cyberattack

Senator From Ossining Rips Promotions Glamorizing Drugs

Sen. David Carlucci spoke out about a controversial marketing campaign from a New York City hair salon.
Sen. David Carlucci spoke out about a controversial marketing campaign from a New York City hair salon. Photo Credit: Courtesy New York State Senate

OSSINING, N.Y. -- State Sen. David Carlucci, D-Ossining, released a statement denouncing the recent promotional tactics being used by a hair salon located in an Urban Outfitters store in New York City. 

The new salon, called Hairroin, has been passing out pens that look like hypodermic needles and have "I love Hairroin" written on them. 

“A new promotion for the Hairroin Salon opening in their first New York City location gives shoppers promotional hypodermic needle writing pens with 'I Love Hairroin' written on the product," Carlucci said in a statement. "The salon itself promotes an 'Addicted to Style' campaign. This disgusting promotion has no place in New York, and I call on CEO Tedford Marlow to apologize to the victims of addiction in New York. We have worked too hard in New York for addiction to become a promotion tool."

Carlucci wasn't the only advocate to make a statement about the marketing strategy. 

Michael Zall, a Suffern resident, lost his son Jeremy in 2013 to a drug overdose. 

“Such a marketing technique in today’s environment, where close to 40,000 children are dying each year from drug overdoses and over 20 mMillion people suffer from substance dependence and abuse, is despicable and clearly demonstrates that Urban Outfitters and their marketing team are insensitive to the public’s pain on this issue," Zall said in a statement.


to sign up for Daily Voice's free daily emails and news alerts.

Welcome to

Ossining Daily Voice!

Hi! You've read our articles so we know you like our reporting. To keep reading please join our mailing list.

Get important news about your town as it happens.