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Nelson Garcia was born at 2:10 a.m. Friday at Northern Westchester Hospital in Mount Kisco to proud parents Marinel Garcia and Nelson Bautista of Mount Kisco.
Nelson is also one of the first babies born at a Northwell Health hospital, formerly the North Shore-LIJ Health System, New York State’s largest integrated health system and private employer.
Northwell Health launched an innovative advertising and marketing campaign on Jan. 1, featuring a baby born at Long Island Jewish Medical Center in Queens at the stroke of midnight.
Northwell Health videotape “Happy Birthday,” a touching, first-of-its-kind ad featuring emotional footage of a mother and baby meeting for the first time. The tender moments were captured in real time and inserted into the TV ad and broadcast within seven hours of the birth. The ad debuted on Jan. 1, 2016 on New York area broadcast stations. A print version of the ad is running this week as part of Northwell Health’s robust 360-degree rebranding and marketing campaign entitled “Look North.”
“There’s no better way to symbolize Northwell Health’s new beginning than to highlight the first of more than 40,000 babies who will be delivered at Northwell Health hospitals in the coming year,” said Northwell Health President and Chief Executive Officer Michael Dowling. Northwell hospitals account for 17 percent of all births in New York State and 1 percent nationwide, far surpassing any other New York area health system.
Created with advertising agency J. Walter Thompson New York, the campaign is designed to introduce Northwell’s new name, logo, website, tagline and philosophy to consumers while providing a look at its pioneering vision for medical technology and the future. “Look North” is Northwell’s first brand campaign and the biggest marketing push in its history.
"As the largest healthcare provider in New York State, we are pursuing new and different ways of telling our story of innovation, providing consumers with a glimpse into the advanced care and individual attention that our patients receive from our more than 61,000 employees,” Dowling said.
The campaign will also include a digital and social media initiative directing viewers to the new Northwell “Look North” hub page (www.Northwell.edu/looknorth), giving them the opportunity to learn more about the campaign and explore baby-related content and other health news. Future elements of the campaign will launch on Jan. 18.
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