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Westchester County Association Rebrands Itself For First Time Since 1950 Westchester County Association Rebrands Itself For First Time Since 1950
Westchester County Association Rebrands Itself For First Time Since 1950 The Westchester County Association has completed a years-long transition from a leading business membership organization to Westchester’s most powerful economic development entity. On Monday, Sept. 10, to better reflect its policy and action-oriented identity, the Westchester County Association unveiled its first major brand realignment since its founding in 1950.  The new brand emphasizes the WCA’s heightened focus on its high-level advocacy – which has long differentiated the organization within Westchester’s business community – and sets the stage for a series of major new economic devel…

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by Jon Craig