Grocers Grab onto Growler Trend

The Green Growler in Croton has officially begun selling beer. As of today, the Green Growler will offer a variety of bottled beers, including Goose Island, E.S.B, Bottington, Hoegaarden and Stella.

The Green Growler is still waiting to sell actual growlers, because the store is not yet outfitted with “kegerators,” the refrigerators which tap and cool kegs of beer. Growlers, the rather menacing sounding word being thrown around with other craft beer terms like “I.P.A.,” or “hoppy,” is actually just a 64 ounce brown glass bottle, which people can refill over and over again, rather than buying individually bottled 16 ounce beers.

Seana o’Callaghan, owner of the Green Growler, said the store was the culmination of many ideas, ultimately one with an “environmental” philosophy. Other local grocers have also been getting in the mix, after Captain Lawrence of Pleasantville arguably pioneered selling growlers in Westchester. Montrose Beer and Soda now offers eight different varieties of beer by the growler, all but one of them local. Birdsall House, a Peekskill restaurant which recently celebrated its first birthday, has huge beer selection, most of which are available by the growler.

For fathers on the shopping list, the Green Growler in Croton is outfitted with beer soap, beer shampoo, hops flavored hard candies and all the supplies necessary to start home-brewing tomorrow, along with bottled beer. The Birdsall House is running a Father’s Day hamburger brunch, where four of Brooklyn’s own Sixpoint Brewery beers will be newly introduced in canned form.

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