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Bryant Park, NY

Business
'Woops!' Macaron Giant Opens Garden State Plaza Kiosk 'Woops!' Macaron Giant Opens Garden State Plaza Kiosk
'Woops!' Macaron Giant Opens Garden State Plaza Kiosk America's largest macaron retailer is opening a kiosk at the Garden State Plaza this weekend. Dreamed up in New York City, Woops! specializes in macarons and other international pastries. Firmly anchored as the largest retailer of French macarons in the United States, Woops! will be located on the second level outside of Macy’s. The Woops! journey began in 2012 on a whim when four friends opened a macaron pop-up shop at the Holiday Shops in New York City’s Bryant Park.  In nine short weeks, they sold 100,000 macarons and developed a cult-like following due to the macarons and aesthetic. …

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by Cecilia Levine