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Ryan Schwartz

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Bergen County Jeweler Genuine As His Gems Bergen County Jeweler Genuine As His Gems
Bergen County Jeweler Genuine As His Gems Five years ago, Riki Landa came to Garden State Jewelers in Teaneck to have a watch battery replaced. Owner Ryan Schwartz put a cold water bottle in her hands and kindly helped her with her watch. Landa said there was no pressure for her to buy any of the sparkly jewelry in the cases -- but that's precisely what brought her back into the store, time after time, year after year. "Sometimes you go into a jewelry store and employees are there to make a sale and get it over with," Landa said. "Ryan and the staff here are very sincere. They're just here to help." Landa has…

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by Cecilia Levine