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Embarrassed By Dad's Bra Business As Kids, Siblings Built River Edge Lingerie Empire Embarrassed By Dad's Bra Business As Kids, Siblings Built River Edge Lingerie Empire
Embarrassed By Dad's Bra Business As Kids, Siblings Built River Edge Lingerie Empire Loren, Paul and Mitchell Haber grew up in an industry most kids knew little about: bras. For Paul, living in Paramus in the 1960s, he wanted no one to know about his father's job at a bra manufacturing company. "I was embarrassed by it," he recalled. "I couldn't even bring myself to talk about it." Paul and his siblings regularly accompanied their father to Bamberger's stores across New Jersey, where they'd help merchandise products and battle for visibility against competing companies, moving their products to the front of displays and competitors' merchandise to the back. Loren would go…

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by Cecilia Levine