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They're Bringin' Geoffrey Back: Toys R Us Going For New Name, Parsippany HQ They're Bringin' Geoffrey Back: Toys R Us Going For New Name, Parsippany HQ
They're Bringin' Geoffrey Back: Toys R Us Going For New Name, Parsippany HQ Like Toys R Us... but different.  Nearly a year after going out of business, the toy conglomerate is trying for a comeback. This time, it's called Tru Kids and is headquartered out of Parsippany, just 20 minutes from its former Wayne location, CNBC reports. The company -- which was launched Jan. 20 -- is operated by former Toys R Us executives hoping to bring back Geoffrey and more. Tru Kids is still ironing out a complete business plan and exploring multiple options including stand-alone stores, pop-up shops and partnerships (possibly Amazon), according to new True Kids presiden…

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by Cecilia Levine
Business
Dance-On Piano Is Back: FAO Schwarz Sets Flagship Rockefeller Plaza Opening Date Dance-On Piano Is Back: FAO Schwarz Sets Flagship Rockefeller Plaza Opening Date
Dance-On Piano Is Back: FAO Schwarz Sets Flagship Rockefeller Plaza Opening Date Get your dancing (and shopping) shoes ready. FAO Schwarz has set an opening date for its new flagship store in New York City. The 30 Rockefeller Plaza location will open on Nov. 16, three years after closing its famed Fifth Avenue store. The retailer is reportedly bringing back the iconic dance-on piano and clock tower while adding new interactive toys and activities, including a build-your-own race car station, live magic shows and play grocery store, CNBC reports. The retailer will also be opening up small stores in U.S. airports through a partnership with Hudson Group. The first will be…

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by Cecilia Levine