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The campaign — online and in Blink facilities nationwide — features 16 of the gym's very own gym members of varying shapes and sizes, with one common thread: self-confidence.
LaCorte, seen dancing in a green shirt, belongs to the Blink located at the Outlets at Bergen Town Center.
At a time when body positivity has garnered worldwide attention, Blink Fitness has been tackling the issue head on for the past year.
The gym aims to challenge industry norms and celebrate how exercise makes you feel, not just how it makes you look.
To be considered, Blink Fitness members were asked to "audition" for the campaign last fall by submitting a photo or video to Instagram that flaunted their confidence and explained why they should be chosen.
The response was extraordinary.
From more than 2,000 incredible submissions, 50 semi-finalists were eventually called back for an in-person casting call event where they shared their personal fitness stories in front of an influential panel of "casting agents."
The panel included actress Dascha Polanco, best known for playing Dayanara Diaz on Orange is the New Black and former NFL punter Steve Weatherford—both of whom are not only Blink members, but have also been advocates for body positivity and the emotional benefits of exercise.
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