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'Epic Fail:' 80K Fans Swarm American Dream Mall As Teen Star's Pop-Up Spirals Into Chaos
What was supposed to be a star-studded celebration at American Dream Mall turned chaotic over the weekend when an estimated 80,000 fans showed up for a teen influencer's makeup launch.
Salish Matter, 15, who has more than 4.5 million Instagram followers, was scheduled to appear at Sephora to promote her new line, Sincerely Yours at the East Rutherford mall on Saturday, Sept. 6.
The mall’s Instagram post promised a full day of interactive skincare experiences, free samples, giveaways, limited-edition merchandise, and “surprise moments you won’t want to miss” from 10 a.m. to 6 p.m. The first …
Pride, With Purpose: 2025’s Retailers Promoting Pride Month This June
As June begins, so does Pride Month. It's a time to celebrate identity, visibility, and progress. While some brands have taken a quieter approach this year, others continue to show up with meaningful campaigns, financial contributions, and a commitment to inclusion that goes beyond surface-level gestures.
For many, Pride Month is also a time to support the organizations driving lasting change. Groups such as PFLAG, the nation's first and largest organization dedicated to supporting LGBTQ+ individuals and their families, and the Trevor Project, a leading force in suicide prevention and crisis…
Gen Z Leads Black Friday Frenzy At Garden State Plaza, Smashing Sales Records
Shoppers flocked to the Westfield Garden State Plaza this Black Friday, making it the mall's most successful event since 2018, mall officials said.
The center opened its doors at 7 a.m. on Friday, Nov. 29, but eager crowds had already formed long lines outside popular stores like UGG, Sephora, Lululemon, Aritzia, and Macy’s, according to Wesley Rebisz, senior general manager of Westfield Garden State Plaza.
Extended hours, from 7 a.m. to 11 p.m., gave shoppers more time to score deals, with the mall remaining packed well past 9 p.m.
Rebisz attributed the record turnout to effective promoti…
