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Value Pricing

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Pay More, View Better: AMC Changing Ticket Pricing Pay More, View Better: AMC Changing Ticket Pricing
Pay More, View Better: AMC Changing Ticket Pricing The nation’s largest movie theater chain is taking a page out of airlines’ books and will soon be selling tickets at variable prices based on where they are located in the auditorium. AMC Theatres announced “the next evolution of value pricing at the movies,” which will provide movie-goers with seating selections based on their sightline inside the theater. The three tiers will go as follows:  “Standard sightline” will be the most common and available at traditional costs. “Value sightline” seats will be primarily in the front row of the auditorium and will be available at a lower price, w…

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by Zak Failla