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Bait and Switch Advertising

Lawsuit: Dental Chain Used Deceptive Ads To Cheated Massachusetts Patients Lawsuit: Dental Chain Used Deceptive Ads To Cheated Massachusetts Patients
Lawsuit: Dental Chain Used Deceptive Ads To Cheated Massachusetts Patients Thousands of Massachusetts patients were allegedly victimized through deceptive advertising by Aspen Dental, according to a lawsuit filed against the dental giant. On Thursday, Dec. 9,  Massachusetts Attorney General Maura Healey filed a lawsuit against Aspen Dental alleging the dental chain cheated thousands of Massachusetts consumers through a series of bait and switch advertising campaigns. The complaint alleges that Aspen Dental violated the state Consumer Protection Law and the assurances Aspen Dental made to the AG’s Office in a 2014 settlement addressing similar conduct. …