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Dropping The 'W' - Major PBS, NPR Producer Rebrands Dropping The 'W' - Major PBS, NPR Producer Rebrands
Dropping The 'W' - Major PBS, NPR Producer Rebrands PBS carrier WGBH is dropping its affiliation with the “West” and is rebranding the station: GBH. The call letters stand for West Great Blue Hill - so named after the highest point in Boston. On Monday, Aug. 31, station owners said to better represent their digital audience, they’re dropping the “West.” More than half of GBH’s audience is through digital platforms, according to the company.’ GBH provides entertainment from the Cape to the Berkshires. The rebranding will extend to other stations as well: 99.5 WCRB will become CRB Classical 99.5, and WGBX Channel 44 will become GBH 44. “While…

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by Kristin Palpini