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Rebranding

Business
Cracker Barrel CEO Breaks Silence On Controversial Logo Change Attempt Cracker Barrel CEO Breaks Silence On Controversial Logo Change Attempt
Cracker Barrel CEO Breaks Silence On Controversial Logo Change Attempt Cracker Barrel's top executive explained why the restaurant chain briefly changed its logo before scrapping it after conservatives blasted the brand refresh as "woke." CEO Julie Felss Masino addressed the controversy publicly at the 13D Monitor Active-Passive Investor Summit in New York City on Tuesday, Oct. 22, The Wall Street Journal reported. Her comments came nearly two months after the Tennessee-based company abandoned its plans to use a redesigned logo without its Uncle Herschel mascot. Masino, a former Starbucks and Taco Bell executive, said the short-lived l…

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by Chris Spiker
Business
BBQ Chain With MA Locations Closing Restaurants, Converting Some To Twin Peaks BBQ Chain With MA Locations Closing Restaurants, Converting Some To Twin Peaks
BBQ Chain With MA Locations Closing Restaurants, Converting Some To Twin Peaks Popular barbecue restaurant chain Smokey Bones is scaling back as underperforming restaurants shut down or are being rebranded. Parent company Twin Hospitality Group said it will have closed 15 Smokey Bones locations by the end of September. Nearly 20 restaurants are being converted into Twin Peaks, a mountain lodge-themed chain known as a "breastaurant" for its waitresses with revealing outfits similar to Hooters. The company said the Twin Peaks brand is delivering stronger sales. "Smokey Bones is a beloved brand that has amassed a loyal following over the years," said CEO …

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by Chris Spiker
Business
Sudden About Face: Cracker Barrel Reverses Rebrand Over 'Woke' Accusations Sudden About Face: Cracker Barrel Reverses Rebrand Over 'Woke' Accusations
Sudden About Face: Cracker Barrel Reverses Rebrand Over 'Woke' Accusations Cracker Barrel is hitting reverse after a wave of protests and social media outrage shook the country’s beloved roadside restaurant. On Tuesday, Aug. 26, the company announced it is scrapping its rebrand launched earlier this month and restoring its classic logo featuring the familiar “Old Timer” figure and “Old Country Store” text.  The move follows a sharp drop in stock value and days of heated feedback from customers unhappy with the new, modernized look. The “All the More” campaign, which launched just weeks ago, introduced a text-only logo and updated restaurant interiors. Gone w…

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by Joe Lombardi
Politics
Trump Says 'Make Cracker Barrel A WINNER Again' As Right Slams 'Woke' Rebrand Trump Says 'Make Cracker Barrel A WINNER Again' As Right Slams 'Woke' Rebrand
Trump Says 'Make Cracker Barrel A Winner Again' As Right Slams 'Woke' Rebrand President Donald Trump is the latest right-wing figure to blast Cracker Barrel for its new logo and brand refresh criticized by many conservatives as "woke."  Trump made his first public comments about Cracker Barrel's changes on his social media platform Truth Social on Tuesday, Aug. 26. His post comes one day after the company responded to the strong criticism, admitting that it "could've done a better job." Trump told the struggling restaurant chain to halt its rebranding plans. "Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate…

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by Chris Spiker
Business
Paramount+ Drops Showtime Name From Premium Tier In Latest Streaming Shakeup: What To Know Paramount+ Drops Showtime Name From Premium Tier In Latest Streaming Shakeup: What To Know
Paramount+ Drops Showtime Name From Premium Tier In Latest Streaming Shakeup: What To Know Paramount+ has dropped Showtime from the name of its top-tier plan in the latest move by a streaming platform to rebrand in an increasingly crowded market. Paramount Global said that "Paramount+ with Showtime" was officially renamed "Paramount+ Premium" on Monday, June 23. The tweak removes the ad-free tier's association with the premium TV network that's the home of popular shows like "Californication," "Dexter," "Homeland," and "Yellowjackets." The change is only a rebrand, with the $12.99/month plan's offerings remaining the same. "Since we recently introduced a sampling of Showtim…

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by Chris Spiker
Sports
From Trash Pandas To Toilet Seats: John Oliver’s Crazy Plan To Rename MiLB Team Goes Viral From Trash Pandas To Toilet Seats: John Oliver’s Crazy Plan To Rename MiLB Team Goes Viral
From Trash Pandas To Toilet Seats: John Oliver’s Crazy Plan To Rename MiLB Team Goes Viral Late-night host John Oliver has an interesting offer for Minor League Baseball. In the latest episode of HBO's "Last Week Tonight with John Oliver," the host had a lot to say about the minors, particularly poking fun at some of the more peculiar promotions, team nicknames, and mascots. Highlighting some of the 120 MiLB teams, Oliver made light of the Lake County Captains in Ohio, which ripped out a section of the stands and replaced them with toilet seats, then called out certain team names, such as the Hub City Spartanburgers, Jacksonville Jumbo Shrimp, and Modesto Nuts.  Oh, and the…

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by Zak Failla
Business
New Englland-Based Pepperidge Farm Unveils New Name For Goldfish Crackers: Here's What, Why New Englland-Based Pepperidge Farm Unveils New Name For Goldfish Crackers: Here's What, Why
New Englland-Based Pepperidge Farm Unveils New Name For Goldfish Crackers: Here's What, Why One of America's favorite snacks has just gotten a more upscale rebranding. Goldfish, the popular cheddar-flavored catch launched in 1962 and known for a special appeal to kids, now has a new name. For a limited time, at least. And there's nothing fishy about why it's made the change. To try to get more adults to reel in the product. Out from the familiar orange-and-white packaging is the iconic "Goldfish Baked Snack Crackers" name, and in is this: "Chilean Sea Bass Baked Snack Crackers." It's a big switch, but the crackers are made with the same ingredients, says Connecticut-based p…

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by Joe Lombardi
Business
PepsiCo Unveils Rebranding For Aunt Jemima Brand PepsiCo Unveils Rebranding For Aunt Jemima Brand
PepsiCo Unveils Rebranding For Aunt Jemima Brand Can you imagine pouring Pearl Milling Company on your pancakes? Pearl Milling Company is the new name parent company PepsiCo came up with to rebrand its long-running, yet maligned, Aunt Jemima line of syrups and pancake mixes. (Click on the second image above to see the new brand.) In 2020, condemnation in the media rose up over the Aunt Jemima logo - a cartoonishly smiling Black woman. It was decried as a stereotype being exploited to sell breakfast foods for the benefit of white business owners. In response, in June 2020, PepsiCo announced it would maintain the flavors and recipes of Aun…

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by Kristin Palpini
Business
Dunkin' To Test Salads, Updated Lunch Menu At Some Locations Dunkin' To Test Salads, Updated Lunch Menu At Some Locations
Dunkin' To Test Salads, Updated Lunch Menu At Some Locations A new menu for Dunkin’ may include items like Greek salads and burrito bowls as the 70-year-old quick coffee chain seeks to rebrand and update its offerings. Dunkin’ will be testing out new lunchtime foods at six locations, according to Food & Wine. The trial is part of Dunkin’s shift from a coffee and donuts shop to more of a cafe. The foods being tested are noticeably more contemporary than the current menu of mostly coffee drinks, donuts, bagels, and breakfast sandwiches. In addition to salads and burrito bowls, new menu items being piloted are pesto pasta, Greek yogurt, and chia p…

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by Kristin Palpini
Lifestyle
Take A Look At Burger King's First Major Brand Redesign In Decades Take A Look At Burger King's First Major Brand Redesign In Decades
Take A Look At Burger King's First Major Brand Redesign In Decades For the first time in 20 years, Burger King is rebranding. The new logo, restaurant design, and ads are bold and simple. They rely on direct communication in a few words, a defined color palette, as well as simply drawn food and hands. The change is in line with other companies seeking to make their brand easily recognizable on digital platforms, according to the business magazine Fast Company. No word yet on what's going to happen to the occasionally creepy Burger King King Mascot, but the crown is staying. Crowns will be used in some ads and, it seems, the paper crowns will still be aro…

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by Kristin Palpini