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Launch Day Set For Stripped Down Versions Of Iconic Snacks Doritos, Cheetos
Doritos and Cheetos are getting a new lighter look.
Parent company PepsiCo says Simply NKD, a new line of Doritos and Cheetos made without artificial flavors or dyes, will hit store shelves starting on Monday, Dec. 1.
Doritos Nacho cheese, left, pictured next to new Simply NKD Nacho Cheese, which debut on Monday, Dec. 1.
Brielle Patton, D3 Studio via PepsiCo
Simply NKD offers the same flavors but with a cleaner, natural look. The new snacks are colorless, a stark contrast to the vibrant hues of classic Doritos and Cheetos. Despite the change, PepsiCo says the taste remains the same.…
M&M's, Skittles Reportedly Resisting Push To End Artificial Food Dye Use: Here's Why
One of the nation's largest candy makers is pushing back on a years-long effort to remove artificial food dyes from its products, according to reports.
Mars, the McLean, Virginia-based company behind popular candies like M&M's, is resisting the federal government's effort to remove synthetic food colorings, The New York Times reported on Monday, July 7. This comes as more than a dozen food giants like Kraft Heinz, General Mills, PepsiCo, ConAgra, and Nestlé have agreed to eliminate the artificial dyes from their US products by the end of 2027.
Federal agencies have tried for y…