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Taylor Swift's Financial 'Strategic Genius' Examined In New Harvard Business Review Book Taylor Swift's Financial 'Strategic Genius' Examined In New Harvard Business Review Book
Taylor Swift's Financial 'Strategic Genius' Examined In New Harvard Business Review Book Taylor Swift created a huge economic impact with her record-breaking Eras Tour and a new book from Harvard Business Review will look at the pop star's financially savvy vision. "There’s Nothing Like This: The Strategic Genius of Taylor Swift" will be released on Tuesday, Apr. 8, the Harvard Business Review announced on Tuesday, Jan. 28. It was written by senior editor Kevin Evers, the author of several bestsellers, including books on digital disruption and marketing. The Eras Tour grossed more than $2 billion and generated a $10 billion economic impact on local economies, acc…

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by Chris Spiker
Business
Catch 'Em All: Pokémon Cards Return To McDonald's In New Happy Meals Catch 'Em All: Pokémon Cards Return To McDonald's In New Happy Meals
Catch 'Em All: Pokémon Cards Return To McDonald's In New Happy Meals For those who want to be the very best like no one ever was, McDonald's may be the place to go in early 2025. McDonald's officially launched a new Happy Meal partnership with Pokémon on Tuesday, Jan. 21, the fast food chain announced in a news release. The nationwide promotion includes exclusive trading cards, digital rewards, collectibles, and fun activities. Each Happy Meal contains a Pokémon Trading Card Game booster pack featuring four of 15 collectible cards, a Pokémon-themed poster, and a sticker sheet to decorate the poster, The Pokémon Company said. "There's nothing more excit…

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by Chris Spiker
News
FDA Approves ZYN Nicotine Pouches For Sale, Restricts Ads Targeting Teens FDA Approves ZYN Nicotine Pouches For Sale, Restricts Ads Targeting Teens
FDA Approves ZYN Nicotine Pouches For Sale, Restricts Ads Targeting Teens The Food and Drug Administration has authorized the sales of 20 types of ZYN nicotine pouches amid concerns about children and teens using the products. The decision allows ZYN nicotine pouches to be legally marketed in the U.S. to adults aged 21 and older, the FDA said in a news release on Thursday, Jan. 6. The small natural fiber pouches are designed to be placed between the gum and lip. The FDA said the pouches contain substantially lower levels of harmful chemicals compared to cigarettes and most smokeless tobacco products, reducing risks of cancer and other serious …

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by Chris Spiker
Business
American Express To Pay $230M For Misleading Small Business Customers American Express To Pay $230M For Misleading Small Business Customers
American Express To Pay $230M For Misleading Small Business Customers American Express said it will pay $230 million to resolve federal investigations into deceptive sales tactics and recordkeeping violations involving small business credit card and wire transfer products. The credit card company agreed to pay a $108.7 million civil penalty, the Department of Justice said in a news release on Thursday, Jan. 16. The settlement resolved claims against American Express of deceptive marketing and "dummy" account information. American Express was accused of engaging in unlawful sales tactics and falsifying records between 2014 and 2021. "When financial companies …

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by Chris Spiker
Business
See What Inspired Walmart's First Rebranding, Logo Change In 17 Years See What Inspired Walmart's First Rebranding, Logo Change In 17 Years
See What Inspired Walmart's First Rebranding, Logo Change In 17 Years Walmart is making a subtle yet noticeable tweak to its logo for the first time in nearly two decades. The retail chain announced "a comprehensive brand refresh" in a news release on Monday, Jan. 13. It's the first logo change for the 63-year-old company since it removed the star between "Wal" and "Mart" in 2008. Walmart said its fresh new look combines a nod to its rich history with a bold, modern design. "Walmart’s brand identity has evolved to reflect what the retailer offers today, while honoring what has always been special about the one-stop shopping destination," the chain …

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by Chris Spiker
Business
Red Lobster Launches Revamped Menu With 7 New Items After Exiting Bankruptcy Red Lobster Launches Revamped Menu With 7 New Items After Exiting Bankruptcy
Red Lobster Launches Revamped Menu With 7 New Items After Exiting Bankruptcy Two months after exiting bankruptcy, restaurant chain Red Lobster is unveiling a revamped menu. It features these seven new items: Lobster Pappardelle Pasta Bacon Wrapped Sea Scallops Lobster Bisque Lemon Basil Mahi Simply Prepared Mahi Parmesan-Crusted Chicken Roasted Asparagus In addition, a pair of old fan-favorites that had been discontinued are back:  Popcorn Shrimp, Hush Puppies  Red Lobster is now giving guests the ability to customize their seafood favorites with the launch of "Create your Own Ultimate Feast." Customers can mix and match two premium picks such as …

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by Joe Lombardi
Business
Norwalk-Based Pepperidge Farm Unveils New Name For Popular Goldfish Crackers: Here's What, Why Norwalk-Based Pepperidge Farm Unveils New Name For Popular Goldfish Crackers: Here's What, Why
Norwalk-Based Pepperidge Farm Unveils New Name For Popular Goldfish Crackers: Here's What, Why One of America's favorite snacks has just gotten a more upscale rebranding. Goldfish, the popular cheddar-flavored catch launched in 1962 and known for a special appeal to kids, now has a new name. For a limited time, at least. And there's nothing fishy about why it's made the change. To try to get more adults to reel in the product. Out from the familiar orange-and-white packaging is the iconic "Goldfish Baked Snack Crackers" name, and in is this: "Chilean Sea Bass Baked Snack Crackers." It's a big switch, but the crackers are made with the same ingredients, says Connecticut-based p…

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by Joe Lombardi
Business
Are You Running A Local Business? The Team At Daily Voice Wants To Help Are You Running A Local Business? The Team At Daily Voice Wants To Help
Are You Running A Local Business? The Team At Daily Voice Wants To Help More than ever, success in business is determined by reach in your community. Daily Voice provides a direct line of communication to your neighbors. Whether you’re a new business or an experienced marketer, we want to work with you. Our products make it easy to reach local customers. Our team of experts can fit any budget. We’re your trusted source for news and information. We also want to be your trusted partner in advertising. Reach out whenever you're ready—we'll be here.

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by Daily Voice
News
CT Couple Goes Viral On TikTok For Prank Videos CT Couple Goes Viral On TikTok For Prank Videos
CT Couple Goes Viral On TikTok For Prank Videos A Connecticut couple has seen viral success on TikTok, all thanks to their gag-inducing prank videos that make people laugh. Lauryn D’Agostino, age 33, and her boyfriend, Devin Murphy, age 35, are both Litchfield County residents. The two have been together for five years now. D’Agostino owns a marketing company and works with local businesses in the area. While she said much of her work has centered around Instagram and Facebook, when TikTok became popular, she decided she wanted to learn the algorithm. So, D’Agostino said she set up an account in Murphy’s name to test it out. The accou…

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by Nicole Valinote
Business
COVID-19: KFC Presses Pause On Its Popular Slogan, Calling It 'Inappropriate' Amid Pandemic COVID-19: KFC Presses Pause On Its Popular Slogan, Calling It 'Inappropriate' Amid Pandemic
Covid-19: KFC Presses Pause On Its Popular Slogan, Calling It 'Inappropriate' Amid Pandemic Kentucky Fried Chicken is pausing one of the world's most recognizable slogans. The fast-food chain says that after 64 years in use, saying "Finger Lickin' Good" is inappropriate amid the COVID-19 pandemic.  "We find ourselves in a unique situation — having an iconic slogan that doesn’t quite fit in the current environment," said Catherine Tan-Gillespie, global chief marketing officer at KFC, in a statement. "While we are pausing the use of 'It’s Finger Lickin’ Good,' rest assured the food craved by so many people around the world isn’t changing one bit.”  The hous…

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by Christina Coulter
Obituaries
Lifelong GE Marketing, Ad Manager Karl L. Koss Of Southport, 91, Was An Accomplished Pianist Lifelong GE Marketing, Ad Manager Karl L. Koss Of Southport, 91, Was An Accomplished Pianist
Lifelong GE Marketing, Ad Manager Karl L. Koss Of Southport, 91, Was An Accomplished Pianist Karl L. Koss, 91, died peacefully at his home in Southport on Oct. 2. He was predeceased by his wife, Janet. He leaves a son, W. Judson Koss with his wife Pamela, as well as a daughter, Gretchen Koss-DeFrank with her wife Polly, along with five grandchildren and two sons-in-law. Surviving family also includes two brothers, Warren Koss and his wife Patricia of North Carolina and Clarence Koss and his wife Helen of New Hampshire. Karl was a 1951 graduate of Bates College in Lewiston, ME, an accomplished curler, a passionate gardener and a lifelong marketing and advertising manager at General…

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by Daily Voice
News
Pink Flamingo On Hudson? It Was All Part Of Pepsi Marketing Campaign Pink Flamingo On Hudson? It Was All Part Of Pepsi Marketing Campaign
Pink Flamingo On Hudson? It Was All Part Of Pepsi Marketing Campaign Did you see it? A huge, six-stories tall inflatable pink flamingo on top of a vessel made its way up the Hudson River. Pushed on a barge by a tugboat, the helium-filled bird was first spotted around 8 a.m. Monday, May 20 during the height of the morning commute. It was all part of a Pepsi "Always Pool Ready" campaign to celebrate the unofficial start of summer, the soft drink manufacturer said. "We are so excited to work with Instagram and bring some of their newest technology directly to our most loyal consumers," said Todd Kaplan, VP of Marketing, Pepsi. "We know our fans love shar…

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by Joe Lombardi
Lifestyle
Fairfield Native Elliot Herman Helps Final Four-Bound UConn Women Make NCAA History Fairfield Native Elliot Herman Helps Final Four-Bound UConn Women Make NCAA History
Fairfield Native Elliot Herman Helps Final Four-Bound UConn Women Make NCAA History The UConn women's basketball team will make history with an NCAA record 12th consecutive Final Four appearance when it faces Notre Dame on Friday night, April 5. That’s two more than John Wooden’s UCLA men's teams managed.  So many people share in this moment and hope for an unprecedented 12th title in a span of only 25 years. Among them is Fairfield native Elliot Herman. The Fairfield Ludlowe grad (Class of ’15), who is now a senior at UConn majoring in Communications with a Marketing minor, has served as one of several student managers for the team over the past two years. Herman h…

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by Vira Mamchur Schwartz
Business
West Coast Ginger Beer Manufacturer Moving To Fairfield County West Coast Ginger Beer Manufacturer Moving To Fairfield County
West Coast Ginger Beer Manufacturer Moving To Fairfield County Reed's Original Ginger Brew is moving its headquarters from Los Angeles to Norwalk. Ginger Beer is a soft drink that has been brewed in England for at least 200 years.  Reed’s Inc makes soda the old fashioned way. It brews each batch of Reed’s, Virgil’s & Flying Cauldron naturally. "You can taste the difference!" the company proclaims on Twitter. The California ginger beer maker sold a Los Angeles production plant and is undertaking a hiring push in its executive suite, according to this report by The Hour. Reed’s has sold more than 500 million bottles of soda since its laun…

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by Jon Craig