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“Victorinox is an industry-leading iconic brand. I am proud and excited to be a part of the Victorinox family and look forward to working with our North American partners," Hartley said in a statement.
"With the passionate team in place, we will drive long-term healthy growth for VSAI and our valued dealers."
He will report to Patrick Hardy, CEO Global Retail and e-commerce. Hardy also heads subsidiaries globally and has been acting as interim president of the North American organization since May 2016.
Hartley has more than 20 years of global management expertise in luxury, outdoor and sports industries.
As president, he will focus on improved distribution and marketing of the company's Swiss Army knives, watches, travel gear, cutlery, and fragrance lines.
And Hartley will oversee the sales, marketing, finance, business, operations, and distribution and positioning the brand as an industry leader.
"Hilary’s vast experience, passion, and determination will help him to excel in his new role, and we look forward to growing our North American business under his leadership," said Carl Elsener, Global CEO of Victorinox Group.
Recently, Hartley held the position of vice president of Oakley North America and previously had directorial positions at Rossignol in North America and abroad.
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