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“This project is about making a measurable difference in the quality of the global environment both through the reforestation effort itself and through the blueprint that will inform the success of other, similar efforts,” Michael Fallquist, founder of Viridian, said in a statement.
The 30 people from Virdian included associates, corporate leaders and guests. They spent six days in the Mamori region, planting 401 trees. That brought the total to 1,269. They also tracked nutrient levels in the soil and collected data used to create a reforestation blueprint in partnership with a local university, the statement said.
“Environmental responsibility is at the core of Viridian’s beliefs as well as a vital piece that drives our business and so the commitment demonstrated here is something that goes beyond a corporate responsibility initiative. It speaks to who we are as a company and we’re hopeful that the education and awareness brought to bear through our ongoing commitment to this region will make a lasting difference,” Fallquist said.
The Amazon Preservation Project was launched in March 2011 to plant 5,000 trees, create a reforestation blue print for the entire Amazon and educate local communities about responsible farming and the harms of deforestation, the statement said.
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