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A real estate professional builds trust with consumers in a slow and steady process over time. Here are some tips to help you win your online customers' confidence.
Truthfulness. A sales agent must practice honest communication. Agents must make their expertise clear and not make misleading claims on their blog or website.
Privacy. An agent must be vigilant about data security and never use personal information in any way that might compromise a clients privacy. Agents should make it clear to clients where their information goes and who has access to it.
Promises. Sales agents should never break their promises. They should meet or exceed the online expectations they have set for their clients. Agents' intentions and policies should be clearly stated on their website.
Response. Agents should always deal with issues and questions quickly. Clients equate slow service with indifference. Agents should be extremely responsive throughout the process.
Integrity. A sales agent should approach every interaction with integrity and should always take the high road with respect to pricing and service. Integrity isnt an option in real estate. Realtors should always be held accountable for their word, even online.
Marketing. A sales agent should always practice truthful and ethical online advertising and promotion and not put out misleading information.
Transparency. It is important to be public in all that you offer. Let clients know how you conduct your business. Be honest about your statistics. Keep your professional promises and be clear from the beginning as to what is being offered.
History. Trust is created through the repetition of positive interactions over time. When repeat business is crucial, establishing a strong history is important. An agent should always focus on the client and his needs so that they are satisfied and comfortable.
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