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Vineyard Vines, Maritime Aquarium Launch #WHALESFORACAUSE Hashtag

The Maritime Aquarium at Norwalk has launched a new partnership with Vineyard Vines.
The Maritime Aquarium at Norwalk has launched a new partnership with Vineyard Vines. Photo Credit: Contributed

NORWALK, Conn. -- Residents who love preppy clothes and well, whales and aquariums, will want to take advantage of a chance to shop and save at participating Vineyard Vines stores on Friday, Aug. 5 – and support The Maritime Aquarium at Norwalk at the same time.

Shoppers can save 10 percent on their entire purchase between 2 and 6 p.m. at Vineyard Vines stores: – in Greenwich, New Canaan and Westport in Connecticut. – in Grand Central Terminal and on 3rd Avenue in Manhattan. – and in Short Hills, N.J. 

As a bonus, those stores will donate 10 percent of all money raised during those four hours to The Maritime Aquarium and its efforts behind environmental education, healthier waterways and clean world oceans. 

“We thank Vineyard Vines for this marvelous opportunity for shoppers and for The Maritime Aquarium,” said Aquarium President Brian Davis. “We encourage everyone to go to Vineyard Vines this Friday afternoon and support the Aquarium by saving money on some great clothes and accessories. It will be the perfect time to do some back-to-school shopping.” 

In addition, now through Sept. 16, pick up a #WhalesForACause coloring page at The Maritime Aquarium or at participating Vineyard Vines stores, or download one from The sheet features the Vineyard Vines whale logo – not in its usual pink but plain white. Color the whale logo however you wish, cut it out and share it with the hashtag #WhalesForACause and the tag @VineyardVines on Instagram, Facebook and Twitter. For each user who posts a whale, Vineyard Vines will donate $1 to the Maritime Aquarium. 

“This generous endorsement demonstrates that Vineyard Vines is a company that acts on its commitment to the community and the environment, and encourages its customers to do the same,” Davis said. “We’re thrilled to make this new connection.” 

The #WhalesForACause fund-raiser is part of the aquarium’s larger “Whale of a Month” Aug. 6-Sept. 5 (Labor Day), which celebrates the recent sightings of humpback whales in western Long Island Sound. Other highlights include: – the “Giant Walk-In Whale,” a 43-foot inflatable humpback whale that lets Aquarium guests experience the scale of a whale, both inside and out. – a staffed whale station featuring real baleen to touch, plus other hands-on activities. (Offered on alternating days.) – screenings of the IMAX movie “Humpback Whales.” – and the special exhibit “Animals Without Passports,” which explains the challenges of humpback whales’ annual 3,000-mile migration. 

For more information about The Maritime Aquarium’s exhibits, programs and IMAX movies, go to

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