Ford Features Puppet for Focus

Puppet. You either love 'em or hate 'em. Ford has a new inanimate red showman to hawk its 2012 Focus. The surprise? "Doug," the slightly smarmy red hand puppet, is disarmingly funny.

The premise of the commercials, directed by Paul Feig, who's also directed episodes of The Office, Parks and Recreation, Weeds, 30 Rock and Arrested Development, is a marketing team that travels the country to chitchat about the car. Insults and indignation ensure. The spots will begin airing soon.

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