45°
If you were about to take possession of your brand new Ferrari and wanted to get noticed, would you simply slip it into a parking space at the local mall and hope to turn some heads?
Of course not. You'd borrow a Chinook helicopter from the Italian Air Force 's Viterbo 1st Regiment Antares and 4th Regiment Altair, load the shiny red 2012 Ferrari FF sports car into the cargo hold, have the aircraft lift up to one of Europe's highest peaks (and ski resorts) and make sure a crowd is assembled to witness the spectacle. Duh. (At least that's what Ferrari did in this commercial.)
Maybe next time you buy a Ferrari, you'll consider it.
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