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Campbell's Soup Tilts the Salt Shaker

Reducing salt is good for your health, but apparently it's not so appetizing for business.

Campbell Soup Co. just announced a gastronomic aboutface: after having lowered sodium in its Select Harvest soups several years ago, it is now reaching for the saltshaker. The 31 soups will soon have increased amounts of sodium, due to customer demand for soups with more taste.

The soups, which were marketed as a natural option that was made with "real ingredients," had originally contained about 700 to 800 milligrams of sodium per serving, and had reduced salt levels to about 480 mg, according to Reuters. But now those levels will rocket back up to 650 mg per serving.

Health advocates might have expressed dismay at Campbell's salty move, but Wall Street rubbed its proverbial belly, as the company's stock price rose by 1.3 percent.

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