DARIEN, Conn. –The inspiration for Laurie Tuck's new business came from a tanning mishap/clothing disaster.
The Darien mom of three enjoys sunless tanning but always hated the "what do I wear" dilemma that came with the after-glow. Folks who've done spray tans know the tan needs to dry and can easily smudge right after the procedure. Regular clothing can often stick to the spray tan formula and if the fit is not loose enough, may not only ruin the application but also transfer to other surfaces.
Which is exactly what happened to Tuck. On one of her favorite outfits. And so, the former IBM executive -- who had never considered a fashion career -- decided to figure out a solution.
Wear & Away, launched last year, offers a problem-solving, sustainable line of clothing and products to use after spray tan applications to avoid that dreaded formula transfer to clothes, car seats, furniture, and so on.
Made from 100 percent polypropylene, Tuck's products are intended to promote the worldwide effort to reduce, reuse, and recycle while keeping both function and fashion in mind.
The current collection of 10 products, priced from $9.99 to $17.99 are made in the U.S. and include dresses, jackets, robes, pants, and sheet protectors.
Her best seller so far is the “Little Tan Dress," which comes in all shapes and sizes, from sleeveless to wrap-styles, long and short. It works, said Tuck, because it repels moisture while having the perfect loose yet attractive fit. It’s also cute enough to wear out of the salon, making it an ideal product for salons to sell.
Given the incredible response she's gotten so far, many more styles and accessories are in the pipeline.
Tuck hopes to grow Wear & Away into a business that promotes sustainability while also providing products that solve common problems with function and fashion.
Her other big commitment is to keep the business in the U.S. and provide much-needed jobs in the region. Wear & Away products are manufactured in Bridgeport.
For more information and to order product, visit www.wearandaway.com.
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