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Loyalty Program

Bags No Longer Fly Free: Southwest Scraps Most Famous Perk, Adds New Fees Bags No Longer Fly Free: Southwest Scraps Most Famous Perk, Adds New Fees
Bags No Longer Fly Free: Southwest Scraps Most Famous Perk, Adds New Fees Southwest Airlines is grounding one of its most famous perks, marking a major shift in its identity after more than five decades. Southwest will no longer offer free checked bags for all passengers, the company said in a news release on Tuesday, Mar. 11. The new luggage policy will begin for tickets purchased on or after Wednesday, May 28. The airline has had its well-known "Bags Fly Free" perk since it was founded in 1971. "We have tremendous opportunity to meet current and future customer needs, attract new customer segments we don't compete for today, and return to the levels of profita…