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Starbucks Making Menu Changes: Here’s What’s Going, Coming

Starbucks is streamlining its menu by discontinuing select beverages, including several Frappuccino® drinks, the Royal English Breakfast Latte, and White Hot Chocolate. The change takes effect on Tuesday, March 4 as part of the company’s ongoing effort to improve efficiency and focus on customer preferences.

This spring, customers can expect the return of a pair of Lavender beverages, along with new additions like the Iced Cherry Chai and the Jalapeño Chicken Pocket.

This spring, customers can expect the return of a pair of Lavender beverages, along with new additions like the Iced Cherry Chai and the Jalapeño Chicken Pocket.

Photo Credit: Starbucks
Joe Lombardi
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Starbucks says the decision is aimed at reducing wait times and improving consistency. The eliminated items are low sellers, difficult to prepare, or redundant in the menu. By narrowing its offerings, the company aims to enhance beverage quality and reinforce its identity as a premier coffee brand.

The shift comes as Starbucks prioritizes premium, trend-driven drinks. The introduction of the Cortado in January has already shown strong sales, reinforcing this strategy.

This spring, customers can expect the return of Lavender beverages, along with new additions like the Iced Cherry Chai and the Jalapeño Chicken Pocket.

More menu changes are coming. By the end of fiscal year 2025, Starbucks plans to reduce its menu by about 30 percent. 

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