Starbucks says the decision is aimed at reducing wait times and improving consistency. The eliminated items are low sellers, difficult to prepare, or redundant in the menu. By narrowing its offerings, the company aims to enhance beverage quality and reinforce its identity as a premier coffee brand.
The shift comes as Starbucks prioritizes premium, trend-driven drinks. The introduction of the Cortado in January has already shown strong sales, reinforcing this strategy.
This spring, customers can expect the return of Lavender beverages, along with new additions like the Iced Cherry Chai and the Jalapeño Chicken Pocket.
More menu changes are coming. By the end of fiscal year 2025, Starbucks plans to reduce its menu by about 30 percent.
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