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Pride, With Purpose: 2025’s Retailers Promoting Pride Month This June
As June begins, so does Pride Month. It's a time to celebrate identity, visibility, and progress. While some brands have taken a quieter approach this year, others continue to show up with meaningful campaigns, financial contributions, and a commitment to inclusion that goes beyond surface-level gestures.
For many, Pride Month is also a time to support the organizations driving lasting change. Groups such as PFLAG, the nation's first and largest organization dedicated to supporting LGBTQ+ individuals and their families, and the Trevor Project, a leading force in suicide prevention and crisis…
LeBron James Joins Barbie World With First-Ever 'Kenbassador' Doll
Aside from Ken, can you name another male member of the Barbie family? No? Blaine, Derek, Alan—not ringing any bells? Maybe this one will: LeBron James.
James joins Elvis Presley, Frank Sinatra, David Bowie, Elton John, and many other celebrities—both male and female—whom Mattel has immortalized as dolls. But the Barbie Signature LeBron James Kenbassador Doll marks a bold first: He’s not just another celebrity figure—he’s the first to earn the title “Kenbassador,” a nod to men who lead, inspire, and make their mark far beyond the spotlight.
The doll, which celebrates the NBA superstar…
Paige Bueckers Helping College Students, Athletes Master Finances With Newest NIL Deal
One of the biggest stars in women's basketball is dishing out a different type of assist: helping college students with financial literacy.
UConn guard Paige Bueckers has teamed up with Intuit for her latest name, image, and likeness (NIL) deal. The sponsorship is part of the financial technology company's "Intuit for Education" initiative.
Bueckers, 23, has been a pioneer in the relatively new NIL world in college sports, securing a broad portfolio of deals with major brands such as Nike, Gatorade, Bose, Verizon, and Chegg.
"I'm extremely grateful for the people investing in me," Bueckers…
