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Cruise LLC

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GM Axes Robotaxis, Refocuses On Personal Cars GM Axes Robotaxis, Refocuses On Personal Cars
GM Axes Robotaxis, Refocuses On Personal Cars General Motors (GM) has announced a major shift in its autonomous vehicle strategy, discontinuing the development of robotaxis through its subsidiary Cruise LLC.  The company will instead focus on integrating autonomous and advanced driver assistance systems (ADAS) into personal vehicles. The decision, announced this week, comes as GM evaluates the time, costs, and competitive challenges associated with scaling a robotaxi business.  “GM is committed to delivering the best driving experiences to our customers in a disciplined and capital-efficient manner,” said Mary Barra, GM Chai…

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by Joe Lombardi