Tag:

Brian Niccol

Starbucks Rewrites Barista Script To Stem Sales Slide; ‘Make Eye Contact’ Starbucks Rewrites Barista Script To Stem Sales Slide; ‘Make Eye Contact’
Starbucks Rewrites Barista Script To Stem Sales Slide; ‘Make Eye Contact’ Starbucks is rewriting its barista playbook to prioritize eye contact, warmer greetings, and a customer‑care script dubbed L.A.T.T.E. This hospitality push is aimed at reversing six straight quarters of same‑store sales declines, according to a report in The Wall Street Journal. The effort is unfolding under Chief Executive Brian Niccol, who took over in August 2024 after leading Taco Bell and Chipotle. Niccol is moving to choreograph how baristas greet customers, speak and hand off drinks, down to tone and word choice. CEO Brian Niccol Wikipedia/Phi Delta Theta New training …
Starbucks Launching Protein Drinks To Reverse Sales Slump: When They're Available Starbucks Launching Protein Drinks To Reverse Sales Slump: When They're Available
Starbucks Launching Protein Drinks To Reverse Sales Slump: When They're Available Starbucks is packing protein into lattes and cold foam to revive sales. The coffeehouse chain officially announced the addition of Protein Lattes and Protein Cold Foam to its North American menu in a news release on Tuesday, Sept. 2. The new drinks will be available starting on Sunday, Sept. 29. Starbucks said the 16-ounce beverages will deliver 15 to 36 grams of protein. "As we continue to get back to Starbucks, we're focused on modernizing our menu with innovative, relevant, and hype-worthy products that will resonate with our customers," said global chief brand offic…
Starbucks Adding New Menu Items As Chain's Sales Slump: Here's What's Coming Starbucks Adding New Menu Items As Chain's Sales Slump: Here's What's Coming
Starbucks Adding New Menu Items As Chain's Sales Slump: Here's What's Coming The head of Starbucks is downplaying the coffeehouse chain's latest sales slump as the company tries to get more customers back into its stores. Starbucks saw a 2% drop in US and global sales during its third quarter of fiscal year 2025, the company said in its earnings report on Tuesday, July 29. This is the chain's sixth consecutive quarter of shrinking comparable sales, CNBC reported. CEO Brian Niccol said the company's turnaround is "ahead of schedule." "While our financial results don't yet reflect all the progress we've made, the signs are clear — we're gaining momentum," s…
Starbucks Spills Early On Pumpkin Spice Latte's Return: When You Can Buy One Starbucks Spills Early On Pumpkin Spice Latte's Return: When You Can Buy One
Starbucks Spills Early On Pumpkin Spice Latte's Return: When You Can Buy One Starbucks isn't waiting for the summer heat to cool down before bringing back a wildly popular fall beverage. The coffeehouse chain will start selling its iconic Pumpkin Spice Latte again on Tuesday, Aug. 26. Starbucks made the earliest-ever announcement for the autumn favorite in a news release on Monday, July 21. This will be the Pumpkin Spice Latte's latest return since 2022, CNN reported. Starbucks said Google searches for "pumpkin spice" spiked in mid-June, a full month earlier than in 2024, motivating the chain to issue the release date early and avoid potential online …
Starbucks Reportedly Tweaks Pricing For Drink Charges: Here's What's New Starbucks Reportedly Tweaks Pricing For Drink Charges: Here's What's New
Starbucks Reportedly Tweaks Pricing For Drink Charges: Here's What's New Starbucks is changing how it charges for some drink add-ons in a move the company claims will simplify pricing and save customers money, according to reports. Customers in the US and Canada will now pay a flat 80 cents for any combination of sauces and syrups, no matter how many pumps or flavors are added, Starbucks said. The news was first reported by Bloomberg. Previously, the cost of modifications varied depending on the drink or specific flavor. The change applies only to company-operated stores. A Starbucks spokesperson told Bloomberg that it'll also be free to add or swap any sy…
Starbucks Baristas Strike Nationwide Over New Dress Code, Demand Workplace Improvements Starbucks Baristas Strike Nationwide Over New Dress Code, Demand Workplace Improvements
Starbucks Baristas Strike Nationwide Over New Dress Code, Demand Workplace Improvements Hundreds of Starbucks baristas are on strike, protesting new dress code rules they say distract from bigger issues like low pay, understaffing, and delayed union contracts. The strike has been led by Starbucks Workers United, the union representing about 11,000 employees at more than 570 stores. The movement opposes Starbucks' new policy requiring North American employees to wear solid black shirts with khaki, black, or blue denim bottoms. The dress code officially went into effect on Monday, May 12. "We're not just walking out over a shirt color," the union said in a Facebook po…
Starbucks Slashing 1,100 Corporate Jobs In Major Company Shake-Up Starbucks Slashing 1,100 Corporate Jobs In Major Company Shake-Up
Starbucks Slashing 1,100 Corporate Jobs In Major Company Shake-Up Starbucks is cutting 1,100 corporate jobs as part of a sweeping restructuring plan designed to simplify operations and refocus on its core business. Starbucks CEO Brian Niccol announced the layoffs in a message to employees on Monday, Feb. 24. The job cuts will affect non-retail support employees, as the coffeehouse chain works to streamline leadership and eliminate duplicate roles. Several hundred open but unfilled positions will also be removed. In-store workers and store hours won't be affected Niccol said the decision is part of the company's broader "Back to Starbucks" plan,…
Brewing Tensions: Starbucks Strike Expands To 9 States, Including NY Brewing Tensions: Starbucks Strike Expands To 9 States, Including NY
Brewing Tensions: Starbucks Strike Expands To 9 States, Including NY A Starbucks workers' strike, which began in select stores, has expanded to nine states as employees push for better wages and working conditions during the holiday rush. The strike, led by Starbucks Workers United, demands higher pay and improved staffing to address what employees describe as chronic understaffing during peak hours.  Workers at dozens of stores in New York, New Jersey, and Pennsylvania joined the strike over the weekend. Starbucks has a total of about 16,000 stores in the US and around 35,000 worldwide. Over the weekend, picket lines formed at high-traffic stores in N…