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Marketing

Taylor Swift's Financial 'Strategic Genius' Examined In New Harvard Business Review Book Taylor Swift's Financial 'Strategic Genius' Examined In New Harvard Business Review Book
Taylor Swift's Financial 'Strategic Genius' Examined In New Harvard Business Review Book Taylor Swift created a huge economic impact with her record-breaking Eras Tour and a new book from Harvard Business Review will look at the pop star's financially savvy vision. "There’s Nothing Like This: The Strategic Genius of Taylor Swift" will be released on Tuesday, Apr. 8, the Harvard Business Review announced on Tuesday, Jan. 28. It was written by senior editor Kevin Evers, the author of several bestsellers, including books on digital disruption and marketing. The Eras Tour grossed more than $2 billion and generated a $10 billion economic impact on local economies, acc…
Catch 'Em All: Pokémon Cards Return To McDonald's In New Happy Meals Catch 'Em All: Pokémon Cards Return To McDonald's In New Happy Meals
Catch 'Em All: Pokémon Cards Return To McDonald's In New Happy Meals For those who want to be the very best like no one ever was, McDonald's may be the place to go in early 2025. McDonald's officially launched a new Happy Meal partnership with Pokémon on Tuesday, Jan. 21, the fast food chain announced in a news release. The nationwide promotion includes exclusive trading cards, digital rewards, collectibles, and fun activities. Each Happy Meal contains a Pokémon Trading Card Game booster pack featuring four of 15 collectible cards, a Pokémon-themed poster, and a sticker sheet to decorate the poster, The Pokémon Company said. "There's nothing more excit…
FDA Approves ZYN Nicotine Pouches For Sale, Restricts Ads Targeting Teens FDA Approves ZYN Nicotine Pouches For Sale, Restricts Ads Targeting Teens
FDA Approves ZYN Nicotine Pouches For Sale, Restricts Ads Targeting Teens The Food and Drug Administration has authorized the sales of 20 types of ZYN nicotine pouches amid concerns about children and teens using the products. The decision allows ZYN nicotine pouches to be legally marketed in the U.S. to adults aged 21 and older, the FDA said in a news release on Thursday, Jan. 6. The small natural fiber pouches are designed to be placed between the gum and lip. The FDA said the pouches contain substantially lower levels of harmful chemicals compared to cigarettes and most smokeless tobacco products, reducing risks of cancer and other serious …
American Express To Pay $230M For Misleading Small Business Customers American Express To Pay $230M For Misleading Small Business Customers
American Express To Pay $230M For Misleading Small Business Customers American Express said it will pay $230 million to resolve federal investigations into deceptive sales tactics and recordkeeping violations involving small business credit card and wire transfer products. The credit card company agreed to pay a $108.7 million civil penalty, the Department of Justice said in a news release on Thursday, Jan. 16. The settlement resolved claims against American Express of deceptive marketing and "dummy" account information. American Express was accused of engaging in unlawful sales tactics and falsifying records between 2014 and 2021. "When financial companies …
See What Inspired Walmart's First Rebranding, Logo Change In 17 Years See What Inspired Walmart's First Rebranding, Logo Change In 17 Years
See What Inspired Walmart's First Rebranding, Logo Change In 17 Years Walmart is making a subtle yet noticeable tweak to its logo for the first time in nearly two decades. The retail chain announced "a comprehensive brand refresh" in a news release on Monday, Jan. 13. It's the first logo change for the 63-year-old company since it removed the star between "Wal" and "Mart" in 2008. Walmart said its fresh new look combines a nod to its rich history with a bold, modern design. "Walmart’s brand identity has evolved to reflect what the retailer offers today, while honoring what has always been special about the one-stop shopping destination," the chain …
Red Lobster Launches Revamped Menu With 7 New Items After Exiting Bankruptcy Red Lobster Launches Revamped Menu With 7 New Items After Exiting Bankruptcy
Red Lobster Launches Revamped Menu With 7 New Items After Exiting Bankruptcy Two months after exiting bankruptcy, restaurant chain Red Lobster is unveiling a revamped menu. It features these seven new items: Lobster Pappardelle Pasta Bacon Wrapped Sea Scallops Lobster Bisque Lemon Basil Mahi Simply Prepared Mahi Parmesan-Crusted Chicken Roasted Asparagus In addition, a pair of old fan-favorites that had been discontinued are back:  Popcorn Shrimp, Hush Puppies  Red Lobster is now giving guests the ability to customize their seafood favorites with the launch of "Create your Own Ultimate Feast." Customers can mix and match two premium picks such as …
Goldfish Snack Crackers Now Have New Name: Here's What, Why Goldfish Snack Crackers Now Have New Name: Here's What, Why
Goldfish Snack Crackers Now Have New Name: Here's What, Why One of America's favorite snacks has just gotten a more upscale rebranding. Goldfish, the popular cheddar-flavored catch launched in 1962 and known for a special appeal to kids, now has a new name. For a limited time, at least. And there's nothing fishy about why it's made the change. To try to get more adults to reel in the product. Out from the familiar orange-and-white packaging is the iconic "Goldfish Baked Snack Crackers" name, and in is this: "Chilean Sea Bass Baked Snack Crackers." It's a big switch, but the crackers are made with the same ingredients, says Connecticut-based p…
Delaware County Woman, 21, Dies From Fall Delaware County Woman, 21, Dies From Fall
Delaware County Woman, 21, Dies From Fall Melissa E. O'Malley, a Delaware County native and University of Tampa student, died "following a tragic fall" on Sunday, April 14, loved ones wrote in her obituary. She was 21.  Born in Philadelphia, O'Malley attended Marple Newtown High School and was a junior studying marketing and public relations at UT, her obituary says.  She held a part-time job at Dairy Joy, an ice cream shop in Tampa, and worked at the Surfing Pig in North Wildwood, NJ, according to the restaurant. Friends, coworkers, and loved ones posted tributes on social media.  It is with great sadness and heavy hearts th…
NJ Murder Victim April Duncza Remembered As Professional With 'Creative Brilliance' NJ Murder Victim April Duncza Remembered As Professional With 'Creative Brilliance'
NJ Murder Victim April Duncza Remembered As Professional With 'Creative Brilliance' April Duncza, the 39-year-old New Jersey woman believed killed by her ex-boyfriend is being remembered for her creative brilliance and professional success. Duncza, a Nebraska native, was found during a welfare check at a home on Paul Street in the Fords section of Woodbridge with serious head trauma around 4:50 p.m. Wednesday, Nov. 29, Middlesex County Prosecutor Yolanda Ciccone said. She was later pronounced dead and her ex-boyfriend, Kevin Bacon, 46, of Keanesburg, has been charged with murder, Ciccone previously announced. Duncza's obituary on the Higgins Home for Funerals website says…
Mahwah Woman, 70, Found Dead At Konica Minolta HQ: No Foul Play Suspected Mahwah Woman, 70, Found Dead At Konica Minolta HQ: No Foul Play Suspected
Mahwah Woman, 70, Found Dead At Konica Minolta HQ: No Foul Play Suspected A woman found dead at Konica Minolta's headquarters in Bergen County on Wednesday apparently was stricken by a heart attack, responders said. The 70-year-old employee from Mahwah, who worked in the Marketing Department, is believed to have entered a bathroom at the corporate building on Williams Drive off northbound Route 17 near the Rockland County line around 5 p.m. Tuesday, Dec. 20. Her body was found the next morning, responders said. The Bergen County Sheriff's Bureau of Criminal Identification was summoned to gather evidence and the county Medical Examiner to collect the body. The co…
Are You Running A Local Business? The Team At Daily Voice Wants To Help Are You Running A Local Business? The Team At Daily Voice Wants To Help
Are You Running A Local Business? The Team At Daily Voice Wants To Help More than ever, success in business is determined by reach in your community. Daily Voice provides a direct line of communication to your neighbors. Whether you’re a new business or an experienced marketer, we want to work with you. Our products make it easy to reach local customers. Our team of experts can fit any budget. We’re your trusted source for news and information. We also want to be your trusted partner in advertising. Reach out whenever you're ready—we'll be here.