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Your NJ Grocery Bill Just Got A New Layer Of Protection
That grocery price isn't supposed to depend on who you are.
Under a new law signed Thursday, July 23, by Gov. Mikie Sherrill, New Jersey shoppers can no longer be charged different prices for the same groceries and other necessities based on their personal data
Known as surveillance pricing, the practice uses artificial intelligence and consumer data, including online activity, location, and purchase history, to charge different shoppers different prices for the exact same products based on what an algorithm predicts they're willing or able to pay, often without their knowledge, accord…