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Thursday, apr 3
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The Pokémon Company International
Business
Gotta Build 'Em All! Lego Releasing Pokémon Sets In Multi-Year Partnership
Pokémon fans will soon be able to catch 'em all — one Lego brick at a time. The Lego Group and The Pokémon Company International will begin a multi-year partnership, the companies announced in a joint news release on Tuesday, Mar. 18. The first official collaboration between the two global brands will bring Lego Pokémon sets to stores in 2026. While this is Pokémon's first partnership with Lego, the franchise has previously teamed up with Mega Bloks, a competing building toy brand owned by Mattel. The shift to Lego marks a major move for Pokémon, expanding its brick-built univers…