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Tag: Everything Just Baked
NJ Baker Who Skipped College, Pulled Six Figures As Teen Now Makes Cakes For Celebs
"A complete disaster" were the words custom cake shop owner Justin Ellen used to describe the first cake he ever made just seven years ago.
Self-taught and inspired by baking shows on YouTube, the Passaic native didn't start with a simple, single-tiered cake. No, Ellen went big: Three tiers.
Ellen was less than pleased with his results, time and time again, but he learned far more than he lost and, eventually, the success he saw was beyond his wildest dreams.
At 16, Ellen launched his business, "Everything Just Baked." He missed out on prom and high school graduation to film "Is It Cake?…