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Justin Ellen

Lifestyle
Burn-Away Cakes Are Super Hot Right Now: Here's Where To Get One In North Jersey Burn-Away Cakes Are Super Hot Right Now: Here's Where To Get One In North Jersey
Burn-Away Cakes Are Super Hot Right Now: Here's Where To Get One In North Jersey Burn-away cakes could be the hottest cakes on the market — literally. While the technique isn't a new one, burn-away cakes started going viral on TikTok in early 2024, Eater reports. Justin Ellen, a 21-year-old Passaic baker who you may recognize from Netflix, was inspired to make his "Mean Girls" themed burn-away cake after seeing Denise Steward's New Year's cake go viral. View this post on Instagram A post shared by Everything Just Baked ! (@everythingjustbaked) "It seems intimidating, but it isn't," Ellen said. "It's super, super simple."…

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by Cecilia Levine
Business
NJ Baker Who Skipped College, Pulled Six Figures As Teen Now Makes Cakes For Celebs NJ Baker Who Skipped College, Pulled Six Figures As Teen Now Makes Cakes For Celebs
NJ Baker Who Skipped College, Pulled Six Figures As Teen Now Makes Cakes For Celebs "A complete disaster" were the words custom cake shop owner Justin Ellen used to describe the first cake he ever made just seven years ago. Self-taught and inspired by baking shows on YouTube, the Passaic native didn't start with a simple, single-tiered cake. No, Ellen went big: Three tiers.  Ellen was less than pleased with his results, time and time again, but he learned far more than he lost and, eventually, the success he saw was beyond his wildest dreams. At 16, Ellen launched his business, "Everything Just Baked." He missed out on prom and high school graduation to film "Is It Cake?…

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by Cecilia Levine