Find Your Daily Voice
40°
Here's Why There's A Nationwide Shortage Of White Claw Hard Seltzer
America is running low on White Claw hard seltzer products, the summer’s hit alcoholic drink, and the shortage may last through next year.
White Claw sales have skyrocketed over the past year, into numbers near Budweiser sales, according to the company, which is struggling to keep up with demand. In response, White Claw is limiting its supplies to ensure it can continue serving each of its markets.
That distribution practice, which is called allocation, has reportedly been in place for a year, the company announced. Stores will continue getting a steady flow of the products, but they will n…
