Apple News is a brand new application built into every Apple device running iOS 9 or newer, allowing Sotheby's to potentially reach over 800 million iPhones and iPads.
Sotheby's is the only real estate company that has been selected. The Sotheby's International Realty channel within Apple News, which has content automatically fed via an Extraordinary Living blog, can be found by searching for Sotheby's International Realty within the News app.
Sotheby's is also supplementing this placement with an investment in iAd In-App Advertising, giving it an international reach while targeting real estate intenders across thousands of mobile apps.
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